{"product_id":"needoh-butter-squishy-slow-rise-midou","title":"NeeDoh Butter Squishy – Realistic Slow-Rise Butter Stick Midou","description":"\u003cstyle type=\"text\/css\"\u003e\n.aplus-v2 {\n    display: block;\n    margin-left: auto;\n    margin-right: auto;\n}\n.aplus-v2 .aplus-3p-fixed-width {\n    width: 970px;\n}\n.aplus-v2 .aplus-3p-fixed-width.aplus-module-wrapper {\n  margin-left: auto;\n  margin-right: auto;\n}\n\u003c\/style\u003e\n\u003cstyle type=\"text\/css\"\u003e\n.aplus-v2 .launchpad-module { max-width: 1000px; margin-left: auto; margin-right: auto; padding-top: 15px; padding-bottom: 15px; }\n.aplus-v2 .launchpad-text-container { margin-left: auto; margin-right: auto; text-align: justify; -moz-text-align-last: center; text-align-last: center; }\n.aplus-v2 .launchpad-text-center { text-align: center; }\n.aplus-v2 .launchpad-text-left-justify { text-align: justify; -moz-text-align-last: left; text-align-last: left; }\nhtml[dir='rtl'] .aplus-v2 .launchpad-text-left-justify { text-align: justify; -moz-text-align-last: right; text-align-last: right; }\n.aplus-v2 .launchpad-video-container { width: 100%; }\n.aplus-v2 .launchpad-module-video .aplusAiryVideoPlayer { margin-left: auto; margin-right: auto; padding-bottom: 25px; }\n.aplus-v2 .launchpad-module-three-stack .launchpad-module-stackable-column { display: inline-block; width: 32%; vertical-align: top; padding-left: 10px; padding-right: 10px; }\n.aplus-v2 .launchpad-module-three-stack .launchpad-module-three-stack-container { display: table; text-align: center; margin-left: auto; margin-right: auto; }\n.aplus-v2 .launchpad-module-three-stack .launchpad-module-three-stack-container img { max-width: none; }\n.aplus-v2 .launchpad-module-three-stack .launchpad-module-three-stack-block { margin-bottom: 14px; }\n.aplus-v2 .launchpad-module-three-stack .launchpad-module-three-stack-detail { display: table-caption; caption-side: bottom; }\n.aplus-v2 .launchpad-column-container { vertical-align: middle; }\n.aplus-v2 .launchpad-column-image-container { width: 34.5%; }\n.aplus-v2 .launchpad-column-text-container { width: 64.5%; padding: 0 150px; }\n.aplus-v2 .launchpad-module-left-image .launchpad-column-text-container { padding-right: 0; }\n.aplus-v2 .launchpad-module-right-image .launchpad-column-text-container { padding-left: 0; }\n.aplus-v2 .launchpad-about-the-startup h5 { font-weight: normal; font-style: italic; }\n.aplus-v2 .launchpad-faq h2 { color: #ffa500; }\n.aplus-v2 .launchpad-module-person-block { margin-bottom: 10px; }\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cdiv lang=\"en_US\"\u003e\n\u003cdiv class=\"aplus-v2 desktop celwidget\"\u003e\n\u003cdiv class=\"aplus-content-wrapper\"\u003e\n\u003cdiv class=\"celwidget aplus-module launchpad-company-logo aplus-standard\"\u003e\n\u003cdiv class=\"a-section a-text-center launchpad-module launchpad-module-company-logo\"\u003e\n\u003cimg alt=\"Compression toy\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4ad68ef5-2922-42b0-86dd-ca5faf9ac9fe.__CR0,0,600,180_PT0_SX600_V1___.jpg\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4ad68ef5-2922-42b0-86dd-ca5faf9ac9fe.__CR0,0,600,180_PT0_SX600_V1___.jpg\"\u003e \u003cnoscript\u003e\n      \u003cimg alt=\"Compression toy\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4ad68ef5-2922-42b0-86dd-ca5faf9ac9fe.__CR0,0,600,180_PT0_SX600_V1___.jpg\"\u003e\n     \u003c\/noscript\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module 3p-module-b aplus-standard\"\u003e\n\u003cdiv class=\"aplus-module-wrapper aplus-3p-fixed-width\"\u003e\n\u003cimg alt=\"Moist and resilient butter stick\" class=\"a-spacing-base a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4796607b-1413-47ce-b9df-dccfae1a51f0.__CR0,0,970,600_PT0_SX970_V1___.jpg\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4796607b-1413-47ce-b9df-dccfae1a51f0.__CR0,0,970,600_PT0_SX970_V1___.jpg\"\u003e \u003cnoscript\u003e\n      \u003cimg alt=\"Moist and resilient butter stick\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4796607b-1413-47ce-b9df-dccfae1a51f0.__CR0,0,970,600_PT0_SX970_V1___.jpg\"\u003e\n     \u003c\/noscript\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module 3p-module-b aplus-standard\"\u003e\n\u003cdiv class=\"aplus-module-wrapper aplus-3p-fixed-width\"\u003e\n\u003cimg alt=\"Squishy Butter Toy\" class=\"a-spacing-base a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4b69b619-75f4-431c-ab1d-131f2c440669.__CR0,0,970,600_PT0_SX970_V1___.jpg\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4b69b619-75f4-431c-ab1d-131f2c440669.__CR0,0,970,600_PT0_SX970_V1___.jpg\"\u003e \u003cnoscript\u003e\n      \u003cimg alt=\"Squishy Butter Toy\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/4b69b619-75f4-431c-ab1d-131f2c440669.__CR0,0,970,600_PT0_SX970_V1___.jpg\"\u003e\n     \u003c\/noscript\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module 3p-module-b aplus-standard\"\u003e\n\u003cdiv class=\"aplus-module-wrapper aplus-3p-fixed-width\"\u003e\n\u003cimg alt=\"Squeeze Toys\" class=\"a-spacing-base a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9ea4aaa1-f154-46f0-851c-4551bfc1b653.__CR0,0,970,600_PT0_SX970_V1___.jpg\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9ea4aaa1-f154-46f0-851c-4551bfc1b653.__CR0,0,970,600_PT0_SX970_V1___.jpg\"\u003e \u003cnoscript\u003e\n      \u003cimg alt=\"Squeeze Toys\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/9ea4aaa1-f154-46f0-851c-4551bfc1b653.__CR0,0,970,600_PT0_SX970_V1___.jpg\"\u003e\n     \u003c\/noscript\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"celwidget aplus-module 3p-module-b aplus-standard\"\u003e\n\u003cdiv class=\"aplus-module-wrapper aplus-3p-fixed-width\"\u003e\n\u003cimg alt=\"Uncompressed toy\" class=\"a-spacing-base a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/5c74bcb9-16b3-4305-8131-ee55390bd590.__CR0,0,970,600_PT0_SX970_V1___.jpg\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/5c74bcb9-16b3-4305-8131-ee55390bd590.__CR0,0,970,600_PT0_SX970_V1___.jpg\"\u003e \u003cnoscript\u003e\n      \u003cimg alt=\"Uncompressed toy\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/5c74bcb9-16b3-4305-8131-ee55390bd590.__CR0,0,970,600_PT0_SX970_V1___.jpg\"\u003e\n     \u003c\/noscript\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"feature-bullets\" class=\"a-section a-spacing-medium a-spacing-top-small\"\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eSomebody will try to put this in your fridge. That's not a slogan — it's the consistently reported field result from butter squishy owners, because the Midou butter stick is done properly: a full 4oz block shape, printed wrapper styling, the right pale-gold butter colour, sitting on a desk looking like it wandered out of a baking video. The double-take is the opening act. The squeeze is why it stays.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eThe Slow Rise That Broke TikTok\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003ePress it flat and let go: the foam takes several long, silent seconds to swell back into a butter stick, and that unhurried recovery is the entire hypnosis of the slow-rising squishy trend. It's the texture ASMR feeds are built on — ultra-soft, almost liquid under the fingers, with none of the resistance of a stress ball and none of the mess of slime. UK demand for exactly this toy has roughly tripled in six months, and \"butter squishy\" now leads the viral squishy searches alongside its taba squishy cousins.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eGenuinely Useful Between the Jokes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eStrip away the comedy and there's a legitimately good fidget under the wrapper. The soft, slow compression suits anxious hands that find firmer toys tiring; it's completely silent for desks, lectures and open-plan offices; and it turns up unprompted in therapists' fidget boxes for exactly those reasons. Typists and gamers use the slow squeeze as a stretch break for stiff fingers. And as a gift it's self-explanatory in a way few sensory toys are — bakers, foodies, the colleague whose desk needs one weird thing: the butter stick explains itself.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWhere It Sits in a Squishy Collection\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eFair guidance, because we sell both kinds: this is a \u003cstrong\u003eslow-rise foam\u003c\/strong\u003e squishy — the opposite personality to our dough-filled NeeDoh range. NeeDoh squeezes dense and springs back fast; the butter yields instantly and rises slowly. Collectors who love the taba\/butter texture family tend to run both: NeeDoh for active squeezing, butter for the slow, absent-minded press-and-watch loop.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eBest-Before Details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eHyper-realistic 4oz butter stick with printed wrapper styling\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eUltra-soft PU foam with signature slow rise (several seconds to full shape)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eSilent, mess-free, wipe-clean\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eA novelty food lookalike — keep away from children young enough to taste-test it, and check pack age guidance\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBrand: Midou\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eSqueeze it during emails. Leave it by the kettle for visitors to find. Film the rise and watch the comments fill with people asking where the toast is. The butter delivers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"NeeDoh UK","offers":[{"title":"Dumpling Squishy Butter","offer_id":52419579543835,"sku":null,"price":4.2,"currency_code":"GBP","in_stock":true},{"title":"Dumpling Squishy Butter Smile Face","offer_id":52419579576603,"sku":null,"price":4.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/6547\/8683\/files\/NeeDoh-butter-squishy-realistic-slow-rise-butter-stick-by-Midou.jpg?v=1783268609","url":"https:\/\/needohstore.co.uk\/products\/needoh-butter-squishy-slow-rise-midou","provider":"NeeDoh","version":"1.0","type":"link"}